TOPIC: ADVERTISING IN SOCIAL MEDIA
Date: 29th July, 2020.
Speaker: Dr. FalguniVasavada, Strategic Marketing Area, Professor and Chair, MICA and TEDx speaker
Dr. Vasavada gave a brief overview of digital marketing and its benefits to various sectors. She explained quoting corporate examples the idea of online interface through which a business can be expanded to overseas. She also discussed various brands widespread in Indian market and prevailing brand equity with reference to Indian public mindsets. She also interacted with the students on the usage of web media and product sales increments.